‍How Adar Ziv is Building his Personal Brand on LinkedIn

The Manesh Palli Show | Season 2, Episode 1

LinkedIn has become the strongest channel in B2B iGaming for attention, conversation and credibility. In this episode, Adar Ziv, founder of fam, breaks down how he went from posting casually to reaching more than 1.8 million views in one year, building a community, validating ideas and turning visibility into real business opportunities.

This episode is a practical look at how founders, CEOs and other leaders can build reach and influence on LinkedIn without overthinking strategy or waiting for permission. Adar speaks openly about the mindset shifts, experiments and consistency that changed his career.

1. The Mandate Myth: You Do Not Need Permission to Post

Adar shared that for years he used LinkedIn like everyone else. Add colleagues. Accept invites. Scroll a bit. Nothing more.

Things changed when he launched a fund. Suddenly he felt like he now had the right to speak and share ideas. Then he realised that he never needed any permission in the first place.

Key insights:

• Most people stay silent because they think they have nothing worth saying.
  
  
• Your title is not your voice.
  
  
• You do not need someone to approve your presence.
  
  
• If you are curious and want to speak to people, that is enough.
  
  

This mindset shift was the foundation for everything he built later.

2. Why LinkedIn Works Better Than Events and PR

In iGaming, founders still rely on events and media releases to get attention. Adar explained why LinkedIn moved faster for him than anything else.

Why he chose LinkedIn:

• It is immediate. No need to wait for ICE or SiGMA.
  
  
• You can speak directly to decision makers.
  
  
• You can validate ideas before building anything.
  
  
• You can attract rather than chase.
  
  
• You can show your thought process in real time.
  
  

Events remain useful, but they are slow and limited. On LinkedIn, you can reach thousands every week with one post.

3. There Is No Strategy. There Is Only Conversation.

This is one of the strongest ideas from the episode.

When asked about his framework for posting, Adar had a simple answer. No strategy. No blueprint. No secrets.

The real job is to create conversations.

His approach:

• Write about what keeps you up at night.
  
  
• Share things that bother you, interest you or confuse you.
  
  
• Think of LinkedIn like talking to someone at a bar or coffee shop.
  
  
• Post what you would say in real life.
  
  
• Do not think in terms of viral hacks or rules.
  
  

When people relate to the topic, the conversation grows on its own.

4. Personal Branding Starts With Your Face

Adar believes that people stop scrolling when they see a real person. Not a banner. Not a logo. A face.

Why it works:

• No one looks like you.
  
  
• Faces create connection.
  
  
• Products and graphics all look the same.
  
  
• People follow people they recognise.
  
  

According to him, your picture and your tone carry more weight than any design or corporate asset.

5. Things Shift When You Show Up Consistently

Adar reached more than 100,000 views in a week. Some weeks went up. Some went down. The important thing is the long-term rise.

He shared that impressions matter because they signal relevance. More visibility means more people see your work, remember you and reach out to you at the right time.

The key points:

• Trends go up and down.
  
  
• The only thing that works long term is showing up.
  
  
• The algorithm rewards visibility and engagement.
  
  
• Comments are just as important as posts.
  
  
• LinkedIn is now an engagement platform, not a posting platform.
  
  

Commenting on others strengthens your own visibility. Posting starts the conversation. Together they create reach.

6. What LinkedIn Visibility Created for His Business

Many CEOs still believe that posting does nothing for partnerships or sales.

Adar disagrees. Strongly.

He said that CEOs who ignore LinkedIn have a serious blind spot. People want to know what you think, how you see the market and how you communicate. They also want to see who you interact with and what you stand for.

Visibility creates:

• Partnerships
  
  
• Investor conversations
  
  
• New business
  
  
• Stronger network
  
  
• Social proof
  
  
• Warm intros from people around your target audience
  
  

He also explained that your supporters are never only the people you aim to sell to. Their colleagues, spouses, agency partners and friends follow your content too. When they speak well of you, your brand grows even when you are not present.

7. The Truth About Conferences for Startups

One of the strongest parts of the episode was his view on conferences.

If you are a new startup, do not buy a stand. Use your feet. Walk. Meet people. Speak to them. You will learn more and convert more.

A stand makes sense only when you have a customer base and need a stable meeting point.

For everyone else, conversations matter more than furniture, screens or square meters.

8. How a CEO Should Start on LinkedIn Today

A lot of founders want to post but do not know how to start. Adar offered a simple path.

Start here:

• Follow people you like.
  
  
• Observe tone, formats and ideas.
  
  
• Reach out to people who think like you.
  
  
• Move conversations to WhatsApp or Telegram to build a real network.
  
  
• Post without overthinking because early posts will not get much reach anyway.
  
  
• Focus on comments because the algorithm rewards engagement.
  
  

LinkedIn wants conversations. The more you join them, the more you get seen.

9. Three Words to Remember

Adar ended the conversation with three simple rules.

Be organic.

Be authentic.

Be quick.

When you stop overthinking and start reacting to what you see and feel, content becomes a natural extension of your day.

Watch the Full Episode

To watch the full conversation and hear Adar’s insights on LinkedIn, startups and iGaming, visit the episode here:

Watch on YouTube: